Arkansas State Police (ASP) have announced that they’ll be partnering with local law enforcement agencies for a state-wide speed enforcement campaign.

The “Obey the Sign or Pay the Fine” effort will begin Monday, July 18, and continue for two weeks throughout Arkansas.

“It’s an acknowledged fact, as a motor vehicle speed increases, so do the risks of injuries and deaths on roadways,” said Colonel Bill Bryant, Director of the Arkansas State Police and the Governor’s Highway Safety Representative. “A driver exceeding the posted speed limit is less likely to avoid a hazardous object in the road, safely steer away from another vehicle or negotiate an unfamiliar curve or highway exit.”

“During the upcoming special speed enforcement operation, state troopers and other law enforcement officers won’t be accepting excuses, the posted speed limit is the law,” Colonel Bryant said. “Our goal will always be to save lives.”

The Arkansas speed crackdown will begin just after the nationwide CVSA Operation Safe Driver Week blitz ends on July 16. The area of focus for this year’s Operation Safe Driver Week is also speeding.